Deals of Desire
Deals of Desire is a series of long-form, genre-shifting holiday episodes featuring new celebrity talent each week. The challenge was to create a visual style that balanced Walmart’s branding with the dramatic flair of a soap opera.
The concept development involved reimagining Walmart’s holiday paper ribbon with dynamic movement, a bold 3D type lockup, and sparkles to heighten the drama. The result was a cohesive visual identity used across the campaign.
Another challenge was to develop a performance-driven version focused on products and promo dates, enhancing animation and sequencing to keep it visually engaging while maintaining brand continuity through the ribbon motif.
Senior designer: Shaofen Deng
Designer: Zeynep Guner
