Second Closet
Second closet is driven by the knowledge of how many good products are wasted or thrown away. Therefore, our mission is to give great products a second chance to be loved by new customers.
I aim to create a branding concept that perfectly complements their refined style, using two main colors—deep green and vibrant orange—to bring out a nostalgic yet captivating vibe. The idea is to tell the brand's story through typography while capturing the essence of their clothing with a unique photography style that highlights every intricate detail.
Art direction: Shaofen Deng
Designer: Shaofen Deng
I aim to create a branding concept that perfectly complements their refined style, using two main colors—deep green and vibrant orange—to bring out a nostalgic yet captivating vibe. The idea is to tell the brand's story through typography while capturing the essence of their clothing with a unique photography style that highlights every intricate detail.
Art direction: Shaofen Deng
Designer: Shaofen Deng
