Whistle—The
Promise Project
Promise Project
This ongoing campaign is dedicated to promoting the Whistle Fit Challenge to customers throughout the year. Our primary focus is to explore various typography treatments, infusing the project with dynamic energy to captivate audiences and encourage participation. Through innovative design choices, we aim to create a visually compelling experience that resonates with our target audience, driving engagement and interest in the challenge.
Design, Production: Shaofen Deng
Art Direction: Megan Doty
Copy: Melissa Jarret
Design, Production: Shaofen Deng
Art Direction: Megan Doty
Copy: Melissa Jarret
