Welcome to
Your Walmart
In this project, the main challenge is to develop UI semiotics for Walmart's Q2 campaign. The goal is to seamlessly integrate these semiotics into a layout that enhances the digital-first experience. This involves applying these elements not only to static visuals but also to TV spots. The key focus is on a fluid collaboration between UI semiotics and the overall design to elevate the digital interaction and user experience across different channels, capturing the audience's attention effectively.


Creative Director: Nicolas Palacio
Associate Creative Director: Lydia Bickal
Designers: Shaofen Deng, Kyle Dempsky

You may also like